Beard, Fred K., 1957-
Humor in the advertising business : theory, practice, and wit / Fred K. Beard. - Lanham : Rowman & Littlefield, 2008. - xiv, 205 p. : ill. ; 23 cm.
Includes bibliographical references (p. 183-188) and index.
Historic attempts at advertising humor -- Theoretically, what's so funny? -- Why typology is a funny word -- How does silly sell? -- When humorous ads aren't funny -- Campaigns that made audiences laugh-- and buy.
9780742554269 (pbk.) 0742554260 (pbk.)
Wit and humor in advertising
659.1 / BEA
Humor in the advertising business : theory, practice, and wit / Fred K. Beard. - Lanham : Rowman & Littlefield, 2008. - xiv, 205 p. : ill. ; 23 cm.
Includes bibliographical references (p. 183-188) and index.
Historic attempts at advertising humor -- Theoretically, what's so funny? -- Why typology is a funny word -- How does silly sell? -- When humorous ads aren't funny -- Campaigns that made audiences laugh-- and buy.
9780742554269 (pbk.) 0742554260 (pbk.)
Wit and humor in advertising
659.1 / BEA