Humor in the advertising business : theory, practice, and wit / Fred K. Beard.
By: Beard, Fred K., 1957-
.
Publisher: Lanham : Rowman & Littlefield, 2008Description: xiv, 205 p. : ill. ; 23 cm.ISBN: 9780742554269 (pbk.); 0742554260 (pbk.).Subject(s): Wit and humor in advertisingDDC classification: 659.1
Contents:
Historic attempts at advertising humor -- Theoretically, what's so funny? -- Why typology is a funny word -- How does silly sell? -- When humorous ads aren't funny -- Campaigns that made audiences laugh-- and buy.
| Item type | Current location | Shelf location | Call number | Copy number | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|---|---|---|
| Main Collection | Taylor's Library-TU |
Floor 4, Shelf 27, Side 2, TierNo 2, BayNo 1 |
659.1 BEA (Browse shelf) | 1 | Available | SOMAC,37000,03,GR | 5000045012 |
Includes bibliographical references (p. 183-188) and index.
Historic attempts at advertising humor -- Theoretically, what's so funny? -- Why typology is a funny word -- How does silly sell? -- When humorous ads aren't funny -- Campaigns that made audiences laugh-- and buy.