| 000 -LEADER |
|---|
| fixed length control field |
01016nam a2200229 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
vtls003143059 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
MY-SjTCS |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20200226113849.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
110218t2008 mdua b 001 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780742554269 (pbk.) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0742554260 (pbk.) |
| 039 #9 - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE] |
|---|
| Level of rules in bibliographic description |
201102181444 |
| Level of effort used to assign nonsubject heading access points |
VLOAD |
| Level of effort used to assign subject headings |
200905261213 |
| Level of effort used to assign classification |
kevin |
| Level of effort used to assign subject headings |
200905261212 |
| Level of effort used to assign classification |
kevin |
| -- |
200905251107 |
| -- |
wei haan |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
659.1 |
| Item number |
BEA |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Beard, Fred K., 1957- |
| 9 (RLIN) |
33968 |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Humor in the advertising business : |
| Remainder of title |
theory, practice, and wit / |
| Statement of responsibility, etc. |
Fred K. Beard. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
Lanham : |
| Name of publisher, distributor, etc. |
Rowman & Littlefield, |
| Date of publication, distribution, etc. |
2008. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xiv, 205 p. : |
| Other physical details |
ill. ; |
| Dimensions |
23 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references (p. 183-188) and index. |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Historic attempts at advertising humor -- Theoretically, what's so funny? -- Why typology is a funny word -- How does silly sell? -- When humorous ads aren't funny -- Campaigns that made audiences laugh-- and buy. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Wit and humor in advertising |
| 9 (RLIN) |
30171 |
| 920 ## - Programme |
|---|
| Programme |
MCS : 204582 |
| 999 ## - SYSTEM CONTROL NUMBERS (KOHA) |
|---|
| Koha biblionumber |
123062 |
| Koha biblioitemnumber |
123062 |
