Azevedo, Abaetê de.
Customer obsession : how to acquire, retain, and grow customers in the new age of relationship marketing / by Abaete de Azevedo and Ricardo Pomeranz. - New York : McGraw-Hill, c2008. - xi, 226 p. : ill. ; 24 cm.
Includes bibliographical references (p. 217-220) and index.
0071497048 (hbk.) 9780071497046 (hbk.)
Customer relations.
Consumers.
Marketing.
658.812 / AZE
Customer obsession : how to acquire, retain, and grow customers in the new age of relationship marketing / by Abaete de Azevedo and Ricardo Pomeranz. - New York : McGraw-Hill, c2008. - xi, 226 p. : ill. ; 24 cm.
Includes bibliographical references (p. 217-220) and index.
0071497048 (hbk.) 9780071497046 (hbk.)
Customer relations.
Consumers.
Marketing.
658.812 / AZE