Customer obsession : how to acquire, retain, and grow customers in the new age of relationship marketing / by Abaete de Azevedo and Ricardo Pomeranz.
By: Azevedo, Abaetê de
.
Contributor(s): Pomeranz, Ricardo.
Publisher: New York : McGraw-Hill, c2008Description: xi, 226 p. : ill. ; 24 cm.ISBN: 0071497048 (hbk.); 9780071497046 (hbk.).Subject(s): Customer relations | Consumers | MarketingDDC classification: 658.812
| Item type | Current location | Shelf location | Call number | Copy number | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|---|---|---|
| Main Collection | Taylor's Library-TU |
Floor 4, Shelf 27 , Side 1, TierNo 3, BayNo 3 |
658.812 AZE (Browse shelf) | 1 | Available | SOMAC,37003,03,GR | 5000108847 |
Includes bibliographical references (p. 217-220) and index.