| 000 -LEADER |
|---|
| fixed length control field |
00957cam a22002538a 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
vtls003153777 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
MY-SjTCS |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20200226113944.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
110218s2008 nyua b 001 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0071497048 (hbk.) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780071497046 (hbk.) |
| 039 #9 - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE] |
|---|
| Level of rules in bibliographic description |
201102181228 |
| Level of effort used to assign nonsubject heading access points |
VLOAD |
| Level of effort used to assign subject headings |
201008251834 |
| Level of effort used to assign classification |
komathi |
| Level of effort used to assign subject headings |
201002231832 |
| Level of effort used to assign classification |
shuhada |
| Level of effort used to assign subject headings |
201001291858 |
| Level of effort used to assign classification |
shuhada |
| -- |
200911041730 |
| -- |
malathy |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.812 |
| Item number |
AZE |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Azevedo, Abaetê de. |
| 9 (RLIN) |
36862 |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Customer obsession : |
| Remainder of title |
how to acquire, retain, and grow customers in the new age of relationship marketing / |
| Statement of responsibility, etc. |
by Abaete de Azevedo and Ricardo Pomeranz. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
New York : |
| Name of publisher, distributor, etc. |
McGraw-Hill, |
| Date of publication, distribution, etc. |
c2008. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xi, 226 p. : |
| Other physical details |
ill. ; |
| Dimensions |
24 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references (p. 217-220) and index. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Customer relations. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Consumers. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Marketing. |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Pomeranz, Ricardo. |
| 9 (RLIN) |
36217 |
| 920 ## - Programme |
|---|
| Programme |
MCS : 138676 |
| 999 ## - SYSTEM CONTROL NUMBERS (KOHA) |
|---|
| Koha biblionumber |
124605 |
| Koha biblioitemnumber |
124605 |
