The all new Holden a business marketing case study. [videorecording] :
- Bendigo, Vic. : Video Education Australasia, 2007.
- 1 videodisc (25 min.) ; sd., col. ; 4 3/4 in.
Writer, Cath Collins ; senior producer, Richard Leigh. Writer, Cath Collins ; senior producer, Richard Leigh.
Voice over Melissa Parente.
"The new Holden Commodore is the subject of this case study of a marketing campaign. We see the innovative methods used by Holden's marketing department, the timeline involved and explanations about the processes involved. Activities such as target marketing and marketing research are explored and the concepts of branding, publicity and advertising are explored in practical case study examples. This is a brilliant and comprehensive program for students who already have a basic knowledge of key marketing concepts and who are looking to expand and develop their theoretical skills." --Container.
DVD video
Holden Commodore automobile.
Automobiles--Marketing--Case studies.
629.2222 / ALL 2007
Writer, Cath Collins ; senior producer, Richard Leigh. Writer, Cath Collins ; senior producer, Richard Leigh.
Voice over Melissa Parente.
"The new Holden Commodore is the subject of this case study of a marketing campaign. We see the innovative methods used by Holden's marketing department, the timeline involved and explanations about the processes involved. Activities such as target marketing and marketing research are explored and the concepts of branding, publicity and advertising are explored in practical case study examples. This is a brilliant and comprehensive program for students who already have a basic knowledge of key marketing concepts and who are looking to expand and develop their theoretical skills." --Container.
DVD video
Holden Commodore automobile.
Automobiles--Marketing--Case studies.
629.2222 / ALL 2007