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The all new Holden [videorecording] : a business marketing case study.

Contributor(s): Collins, Cath | Leigh, Richard | Parente, Melissa | Video Education Australasia.
Publisher: Bendigo, Vic. : Video Education Australasia, 2007Description: 1 videodisc (25 min.) ; sd., col. ; 4 3/4 in.Subject(s): Holden Commodore automobile | Automobiles -- Marketing -- Case studiesDDC classification: 629.2222 Online resources: Access support notes online.
Production Credits: Writer, Cath Collins ; senior producer, Richard Leigh.
Voice over Melissa Parente.Summary: "The new Holden Commodore is the subject of this case study of a marketing campaign. We see the innovative methods used by Holden's marketing department, the timeline involved and explanations about the processes involved. Activities such as target marketing and marketing research are explored and the concepts of branding, publicity and advertising are explored in practical case study examples. This is a brilliant and comprehensive program for students who already have a basic knowledge of key marketing concepts and who are looking to expand and develop their theoretical skills." --Container.
Item type Current location Call number Copy number Status Notes Date due Barcode
Media Resources Taylor's Library-TU
629.2222 ALL 2007 (Browse shelf) 1 Available TBSxx,28000,02,GR 1000528666

Writer, Cath Collins ; senior producer, Richard Leigh.

Voice over Melissa Parente.

"The new Holden Commodore is the subject of this case study of a marketing campaign. We see the innovative methods used by Holden's marketing department, the timeline involved and explanations about the processes involved. Activities such as target marketing and marketing research are explored and the concepts of branding, publicity and advertising are explored in practical case study examples. This is a brilliant and comprehensive program for students who already have a basic knowledge of key marketing concepts and who are looking to expand and develop their theoretical skills." --Container.

DVD video