| 000 -LEADER |
|---|
| fixed length control field |
01668cgm a2200301 a 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
vtls003233725 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
MY-SjTCS |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20200226114034.0 |
| 007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION |
|---|
| fixed length control field |
vd cvaizn |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
120709s2007 at 025 s00 vzeng d |
| 039 #9 - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE] |
|---|
| Level of rules in bibliographic description |
201209121405 |
| Level of effort used to assign nonsubject heading access points |
pushpa |
| Level of effort used to assign subject headings |
201209121351 |
| Level of effort used to assign classification |
pushpa |
| -- |
201207091100 |
| -- |
malathy |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
629.2222 |
| Item number |
ALL 2007 |
| 245 04 - TITLE STATEMENT |
|---|
| Title |
The all new Holden |
| Medium |
[videorecording] : |
| Remainder of title |
a business marketing case study. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
Bendigo, Vic. : |
| Name of publisher, distributor, etc. |
Video Education Australasia, |
| Date of publication, distribution, etc. |
2007. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
1 videodisc (25 min.) ; |
| Other physical details |
sd., col. ; |
| Dimensions |
4 3/4 in. |
| 508 ## - CREATION/PRODUCTION CREDITS NOTE |
|---|
| Creation/production credits note |
Writer, Cath Collins ; senior producer, Richard Leigh. |
| 511 0# - PARTICIPANT OR PERFORMER NOTE |
|---|
| Participant or performer note |
Voice over Melissa Parente. |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc. |
"The new Holden Commodore is the subject of this case study of a marketing campaign. We see the innovative methods used by Holden's marketing department, the timeline involved and explanations about the processes involved. Activities such as target marketing and marketing research are explored and the concepts of branding, publicity and advertising are explored in practical case study examples. This is a brilliant and comprehensive program for students who already have a basic knowledge of key marketing concepts and who are looking to expand and develop their theoretical skills." --Container. |
| 538 ## - SYSTEM DETAILS NOTE |
|---|
| System details note |
DVD video |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Holden Commodore automobile. |
| 9 (RLIN) |
63089 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Automobiles |
| General subdivision |
Marketing |
| Form subdivision |
Case studies. |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Collins, Cath |
| 9 (RLIN) |
53296 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Leigh, Richard |
| 9 (RLIN) |
22541 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Parente, Melissa. |
| 710 2# - ADDED ENTRY--CORPORATE NAME |
|---|
| Corporate name or jurisdiction name as entry element |
Video Education Australasia. |
| 9 (RLIN) |
9578 |
| 856 40 - ELECTRONIC LOCATION AND ACCESS |
|---|
| Uniform Resource Identifier |
http://www.vea.com.au/ |
| Public note |
Access support notes online. |
| 920 ## - Programme |
|---|
| Programme |
DIB : 185729 |
| 999 ## - SYSTEM CONTROL NUMBERS (KOHA) |
|---|
| Koha biblionumber |
126050 |
| Koha biblioitemnumber |
126050 |
