Peter, J. Paul
Consumer behavior & marketing strategy / Consumer behavior and marketing strategy J. Paul Peter, Jerry C. Olson. - 9th ed. - New York : McGraw-Hill, c2010. - xix, 554 p. : ill. ; 27 cm.
Includes bibliographical references and index.
Section 1 A perspective on consumer behavior - Section 2 Affect and cognition and marketing strategy - Section 3 Behavior and marketing strategy - Section 4 The environment and marketing strategy - Section 5 Consumer analysis and marketing strategy
9780073404769 (hbk.) 0073404764 (hbk.)
Consumer behavior
Marketing
658.8342 / PET 2010
Consumer behavior & marketing strategy / Consumer behavior and marketing strategy J. Paul Peter, Jerry C. Olson. - 9th ed. - New York : McGraw-Hill, c2010. - xix, 554 p. : ill. ; 27 cm.
Includes bibliographical references and index.
Section 1 A perspective on consumer behavior - Section 2 Affect and cognition and marketing strategy - Section 3 Behavior and marketing strategy - Section 4 The environment and marketing strategy - Section 5 Consumer analysis and marketing strategy
9780073404769 (hbk.) 0073404764 (hbk.)
Consumer behavior
Marketing
658.8342 / PET 2010