Consumer behavior & marketing strategy / J. Paul Peter, Jerry C. Olson.
By: Peter, J. Paul
.
Contributor(s): Olson, Jerry C. (Jerry Corrie).
Publisher: New York : McGraw-Hill, c2010Edition: 9th ed.Description: xix, 554 p. : ill. ; 27 cm.ISBN: 9780073404769 (hbk.); 0073404764 (hbk.).Other title: Consumer behavior and marketing strategy.Subject(s): Consumer behavior | MarketingDDC classification: 658.8342
Partial contents:
Section 1 A perspective on consumer behavior - Section 2 Affect and cognition and marketing strategy - Section 3 Behavior and marketing strategy - Section 4 The environment and marketing strategy - Section 5 Consumer analysis and marketing strategy
| Item type | Current location | Shelf location | Call number | Copy number | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|---|---|---|
| Main Collection | Taylor's Library-TU |
Floor 4, Shelf 27 , Side 1, TierNo 5, BayNo 7 |
658.8342 PET 2010 (Browse shelf) | 1 | Available | SCAFS,70006,03,GR|SOCxx,37003,03,AD|SOCxx,91605,03,AD|TBSxx,08010,03,GR | 5000024845 | |
| Main Collection | Taylor's Library-TU |
Floor 4, Shelf 27 , Side 1, TierNo 5, BayNo 7 |
658.8342 PET 2010 (Browse shelf) | 1 | Available | TBSxx,08010,03,GR|SCAFS,70006,03,GR|SOCxx,37003,03,AD|SOCxx,91605,03,AD | 5000049666 |
Includes bibliographical references and index.
Section 1 A perspective on consumer behavior - Section 2 Affect and cognition and marketing strategy - Section 3 Behavior and marketing strategy - Section 4 The environment and marketing strategy - Section 5 Consumer analysis and marketing strategy