| 000 -LEADER |
|---|
| fixed length control field |
01227nam a2200289 a 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
vtls003157295 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
MY-SjTCS |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20200226114233.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
110218s2010 nyua 001 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780073404769 (hbk.) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0073404764 (hbk.) |
| 039 #9 - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE] |
|---|
| Level of rules in bibliographic description |
201102181236 |
| Level of effort used to assign nonsubject heading access points |
VLOAD |
| Level of effort used to assign subject headings |
201009171735 |
| Level of effort used to assign classification |
pushpa |
| Level of effort used to assign subject headings |
201006171519 |
| Level of effort used to assign classification |
pushpa |
| Level of effort used to assign subject headings |
201006151131 |
| Level of effort used to assign classification |
wilmina |
| -- |
201006141550 |
| -- |
hanani |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.8342 |
| Item number |
PET 2010 |
| 100 10 - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Peter, J. Paul |
| 9 (RLIN) |
2846 |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Consumer behavior & marketing strategy / |
| Statement of responsibility, etc. |
J. Paul Peter, Jerry C. Olson. |
| 246 3# - VARYING FORM OF TITLE |
|---|
| Title proper/short title |
Consumer behavior and marketing strategy |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
9th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
New York : |
| Name of publisher, distributor, etc. |
McGraw-Hill, |
| Date of publication, distribution, etc. |
c2010. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xix, 554 p. : |
| Other physical details |
ill. ; |
| Dimensions |
27 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references and index. |
| 505 2# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Section 1 A perspective on consumer behavior - Section 2 Affect and cognition and marketing strategy - Section 3 Behavior and marketing strategy - Section 4 The environment and marketing strategy - Section 5 Consumer analysis and marketing strategy |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Consumer behavior |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Marketing |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Olson, Jerry C. |
| Fuller form of name |
(Jerry Corrie), |
| Dates associated with a name |
1944- |
| 9 (RLIN) |
9088 |
| 920 ## - Programme |
|---|
| Programme |
TBF : 144710 |
| 921 ## - Programme |
|---|
| Programme |
SHT : 147264 |
| 999 ## - SYSTEM CONTROL NUMBERS (KOHA) |
|---|
| Koha biblionumber |
129193 |
| Koha biblioitemnumber |
129193 |
