Burns, Alvin C.
Marketing research / Alvin C. Burns, Ronald F. Bush. - 6th ed., Global ed. - Upper Saddle River, N.J. : Prentice Hall, c2010. - 695 p. : ill., ports. ; 26 cm.
Previous ed.: 2006.
Includes bibliographical references (p. 662-680) and index.
9780137135998 (pbk.) 0137135998 (pbk.)
Marketing research.
658.83 / BUR 2010
Marketing research / Alvin C. Burns, Ronald F. Bush. - 6th ed., Global ed. - Upper Saddle River, N.J. : Prentice Hall, c2010. - 695 p. : ill., ports. ; 26 cm.
Previous ed.: 2006.
Includes bibliographical references (p. 662-680) and index.
9780137135998 (pbk.) 0137135998 (pbk.)
Marketing research.
658.83 / BUR 2010