Heyman, Jay H., 1939-
All you need is a good idea! : how to create marketing messages that actually get results / Jay H. Heyman. - Hoboken, N.J. : Wiley, c2008. - xxix, 236 p. ; 24 cm.
Includes index.
0470237910 (hbk.) 9780470237915 (hbk.)
Marketing.
Advertising.
Small business marketing.
658.8 / HEY 2008
All you need is a good idea! : how to create marketing messages that actually get results / Jay H. Heyman. - Hoboken, N.J. : Wiley, c2008. - xxix, 236 p. ; 24 cm.
Includes index.
0470237910 (hbk.) 9780470237915 (hbk.)
Marketing.
Advertising.
Small business marketing.
658.8 / HEY 2008