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All you need is a good idea! : how to create marketing messages that actually get results / Jay H. Heyman.

By: Heyman, Jay H, 1939-.
Publisher: Hoboken, N.J. : Wiley, c2008Description: xxix, 236 p. ; 24 cm.ISBN: 0470237910 (hbk.); 9780470237915 (hbk.).Subject(s): Marketing | Advertising | Small business marketingDDC classification: 658.8
Item type Current location Shelf location Call number Copy number Status Notes Date due Barcode
Main Collection Taylor's Library-TU

Floor 4, Shelf 26 , Side 2, TierNo 5, BayNo 3

658.8 HEY 2008 (Browse shelf) 1 Available TBSxx,08010,03,GR 5000106855

Includes index.