000 -LEADER |
fixed length control field |
00787cam a2200241 a 4500 |
001 - CONTROL NUMBER |
control field |
vtls003214270 |
003 - CONTROL NUMBER IDENTIFIER |
control field |
MY-SjTCS |
005 - DATE AND TIME OF LATEST TRANSACTION |
control field |
20200226114534.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
110218s2008 nju 001 0 eng d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
0470237910 (hbk.) |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
9780470237915 (hbk.) |
039 #9 - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE] |
Level of rules in bibliographic description |
201102181727 |
Level of effort used to assign nonsubject heading access points |
VLOAD |
Level of effort used to assign subject headings |
201102021456 |
Level of effort used to assign classification |
pushpa |
-- |
201012091033 |
-- |
malathy |
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
Classification number |
658.8 |
Item number |
HEY 2008 |
100 1# - MAIN ENTRY--PERSONAL NAME |
Personal name |
Heyman, Jay H., |
Dates associated with a name |
1939- |
245 10 - TITLE STATEMENT |
Title |
All you need is a good idea! : |
Remainder of title |
how to create marketing messages that actually get results / |
Statement of responsibility, etc. |
Jay H. Heyman. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. |
Place of publication, distribution, etc. |
Hoboken, N.J. : |
Name of publisher, distributor, etc. |
Wiley, |
Date of publication, distribution, etc. |
c2008. |
300 ## - PHYSICAL DESCRIPTION |
Extent |
xxix, 236 p. ; |
Dimensions |
24 cm. |
500 ## - GENERAL NOTE |
General note |
Includes index. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Marketing. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Advertising. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Small business marketing. |
9 (RLIN) |
71762 |
920 ## - Programme |
Programme |
TBF : 157018 |
999 ## - SYSTEM CONTROL NUMBERS (KOHA) |
Koha biblionumber |
134175 |
Koha biblioitemnumber |
134175 |