All you need is a good idea! : (Record no. 134175)

000 -LEADER
fixed length control field 00787cam a2200241 a 4500
001 - CONTROL NUMBER
control field vtls003214270
003 - CONTROL NUMBER IDENTIFIER
control field MY-SjTCS
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20200226114534.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 110218s2008 nju 001 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0470237910 (hbk.)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780470237915 (hbk.)
039 #9 - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE]
Level of rules in bibliographic description 201102181727
Level of effort used to assign nonsubject heading access points VLOAD
Level of effort used to assign subject headings 201102021456
Level of effort used to assign classification pushpa
-- 201012091033
-- malathy
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Item number HEY 2008
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Heyman, Jay H.,
Dates associated with a name 1939-
245 10 - TITLE STATEMENT
Title All you need is a good idea! :
Remainder of title how to create marketing messages that actually get results /
Statement of responsibility, etc. Jay H. Heyman.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Hoboken, N.J. :
Name of publisher, distributor, etc. Wiley,
Date of publication, distribution, etc. c2008.
300 ## - PHYSICAL DESCRIPTION
Extent xxix, 236 p. ;
Dimensions 24 cm.
500 ## - GENERAL NOTE
General note Includes index.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Advertising.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Small business marketing.
9 (RLIN) 71762
920 ## - Programme
Programme TBF : 157018
999 ## - SYSTEM CONTROL NUMBERS (KOHA)
Koha biblionumber 134175
Koha biblioitemnumber 134175
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Permanent Location Current Location Date acquired Cost, normal purchase price Total Checkouts Barcode Date last seen Date last checked out Copy number Uniform Resource Identifier Cost, replacement price Koha item type Public note
          Taylor's Library-TU Taylor's Library-TU 2010-12-14 79.80 3 5000106855 2019-12-05 2012-05-21 1 Floor 4, Shelf 26 , Side 2, TierNo 5, BayNo 3 79.80 Main Collection TBSxx,08010,03,GR