The foods that make billions [videorecording]
- Milton Keynes, UK : Open University Worldwide, c2010.
- 2 videodiscs (approx. 180 min.) : sd., col. (with some b&w scenes) ; 4 3/4 in.
Disc one : Liquid gold, The age of plenty -- Disc two : Pots of gold.
"Everyone eats. And - in the West - when we eat, we consume brands. Everyday staples are, through the magic of marketing, turned into billion-dollar brands. How does it happen? The Foods That Makes Billions sets out to tell the stories of three products which have become the heart of big businesses: yoghurt, cereal and water." --open2.net website.
DVD.
Food--Marketing.
Marketing.
Branding (Marketing)
338.19 / FOO 2010
Disc one : Liquid gold, The age of plenty -- Disc two : Pots of gold.
"Everyone eats. And - in the West - when we eat, we consume brands. Everyday staples are, through the magic of marketing, turned into billion-dollar brands. How does it happen? The Foods That Makes Billions sets out to tell the stories of three products which have become the heart of big businesses: yoghurt, cereal and water." --open2.net website.
DVD.
Food--Marketing.
Marketing.
Branding (Marketing)
338.19 / FOO 2010