| 000 -LEADER |
|---|
| fixed length control field |
01186ngm a2200241 a 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
vtls003228386 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
MY-SjTCS |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20200226114606.0 |
| 007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION |
|---|
| fixed length control field |
vd cvacrz |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
111219s2010 enk180 |00 vleng d |
| 039 #9 - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE] |
|---|
| Level of rules in bibliographic description |
201203051519 |
| Level of effort used to assign nonsubject heading access points |
wilmina |
| Level of effort used to assign subject headings |
201203051518 |
| Level of effort used to assign classification |
wilmina |
| Level of effort used to assign subject headings |
201202151153 |
| Level of effort used to assign classification |
malathy |
| -- |
201112191700 |
| -- |
malathy |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
338.19 |
| Item number |
FOO 2010 |
| 245 04 - TITLE STATEMENT |
|---|
| Title |
The foods that make billions |
| Medium |
[videorecording] |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
Milton Keynes, UK : |
| Name of publisher, distributor, etc. |
Open University Worldwide, |
| Date of publication, distribution, etc. |
c2010. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
2 videodiscs (approx. 180 min.) : |
| Other physical details |
sd., col. (with some b&w scenes) ; |
| Dimensions |
4 3/4 in. |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Disc one : Liquid gold, The age of plenty -- Disc two : Pots of gold. |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc. |
"Everyone eats. And - in the West - when we eat, we consume brands. Everyday staples are, through the magic of marketing, turned into billion-dollar brands. How does it happen? The Foods That Makes Billions sets out to tell the stories of three products which have become the heart of big businesses: yoghurt, cereal and water." --open2.net website. |
| 538 ## - SYSTEM DETAILS NOTE |
|---|
| System details note |
DVD. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Food |
| General subdivision |
Marketing. |
| 9 (RLIN) |
19609 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Marketing. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Branding (Marketing) |
| 920 ## - Programme |
|---|
| Programme |
GEN : 178167 |
| 999 ## - SYSTEM CONTROL NUMBERS (KOHA) |
|---|
| Koha biblionumber |
135067 |
| Koha biblioitemnumber |
135067 |
