Taylor's Library

Normal view MARC view ISBD view

The foods that make billions [videorecording]

Publisher: Milton Keynes, UK : Open University Worldwide, c2010Description: 2 videodiscs (approx. 180 min.) : sd., col. (with some b&w scenes) ; 4 3/4 in.Subject(s): Food -- Marketing | Marketing | Branding (Marketing)DDC classification: 338.19
Contents:
Disc one : Liquid gold, The age of plenty -- Disc two : Pots of gold.
Summary: "Everyone eats. And - in the West - when we eat, we consume brands. Everyday staples are, through the magic of marketing, turned into billion-dollar brands. How does it happen? The Foods That Makes Billions sets out to tell the stories of three products which have become the heart of big businesses: yoghurt, cereal and water." --open2.net website.
Item type Current location Call number Vol info Copy number Status Notes Date due Barcode
Media Resources Taylor's Library-TC
338.19 FOO 2010 (Browse shelf) Set of 2 DVDs 1 Available GENxx,GENxx,02,GR 1000526608

Disc one : Liquid gold, The age of plenty -- Disc two : Pots of gold.

"Everyone eats. And - in the West - when we eat, we consume brands. Everyday staples are, through the magic of marketing, turned into billion-dollar brands. How does it happen? The Foods That Makes Billions sets out to tell the stories of three products which have become the heart of big businesses: yoghurt, cereal and water." --open2.net website.

DVD.