Buttle, Francis.
Customer relationship management : concepts and technologies / Francis Buttle - 2nd ed. - Oxford : Butterworth-Heinemann, 2011, c2009. - xix, 500 p. : ill. ; 25 cm.
Includes bibliographical references and index.
9781856175227 (pbk.) 1856175227 (pbk.)
Customer relations--Management.
658.812 / BUT 2011
Customer relationship management : concepts and technologies / Francis Buttle - 2nd ed. - Oxford : Butterworth-Heinemann, 2011, c2009. - xix, 500 p. : ill. ; 25 cm.
Includes bibliographical references and index.
9781856175227 (pbk.) 1856175227 (pbk.)
Customer relations--Management.
658.812 / BUT 2011