Chernev, Alexander.
Strategic marketing management / Alexander Chernev. - 7th ed. - [Chicago, Ill.] : Cerebellum Press, 2012. - vi, 246 p. : ill. ; 27 cm.
Includes bibliographical references and index.
9781936572168 (hbk.) 9781936572151 (pbk.)
Marketing.
Marketing--Management.
658.802 / CHE 2012
Strategic marketing management / Alexander Chernev. - 7th ed. - [Chicago, Ill.] : Cerebellum Press, 2012. - vi, 246 p. : ill. ; 27 cm.
Includes bibliographical references and index.
9781936572168 (hbk.) 9781936572151 (pbk.)
Marketing.
Marketing--Management.
658.802 / CHE 2012