Strategic marketing management / (Record no. 155051)

000 -LEADER
fixed length control field 00760cam a2200241 a 4500
001 - CONTROL NUMBER
control field vtls003254940
003 - CONTROL NUMBER IDENTIFIER
control field MY-SjTCS
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20200226115846.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 131018s2012 ilua b 001 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781936572168 (hbk.)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781936572151 (pbk.)
039 #9 - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE]
Level of rules in bibliographic description 201312181030
Level of effort used to assign nonsubject heading access points shuhada
-- 201310181539
-- malathy
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.802
Item number CHE 2012
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Chernev, Alexander.
9 (RLIN) 70090
245 10 - TITLE STATEMENT
Title Strategic marketing management /
Statement of responsibility, etc. Alexander Chernev.
250 ## - EDITION STATEMENT
Edition statement 7th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. [Chicago, Ill.] :
Name of publisher, distributor, etc. Cerebellum Press,
Date of publication, distribution, etc. 2012.
300 ## - PHYSICAL DESCRIPTION
Extent vi, 246 p. :
Other physical details ill. ;
Dimensions 27 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references and index.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing
General subdivision Management.
9 (RLIN) 8897
920 ## - Programme
Programme SOC : 205520
999 ## - SYSTEM CONTROL NUMBERS (KOHA)
Koha biblionumber 155051
Koha biblioitemnumber 155051
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Permanent Location Current Location Date acquired Total Checkouts Barcode Date last seen Date last checked out Uniform Resource Identifier Koha item type Public note
          Taylor's Library-TU Taylor's Library-TU 2013-12-17 4 5000100381 2019-12-05 2016-10-11 Floor 4, Shelf 27, Side 1, TierNo 1, BayNo 1 Main Collection SOMAC,37003,03,RA