000 -LEADER |
fixed length control field |
00760cam a2200241 a 4500 |
001 - CONTROL NUMBER |
control field |
vtls003254940 |
003 - CONTROL NUMBER IDENTIFIER |
control field |
MY-SjTCS |
005 - DATE AND TIME OF LATEST TRANSACTION |
control field |
20200226115846.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
131018s2012 ilua b 001 0 eng d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
9781936572168 (hbk.) |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
9781936572151 (pbk.) |
039 #9 - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE] |
Level of rules in bibliographic description |
201312181030 |
Level of effort used to assign nonsubject heading access points |
shuhada |
-- |
201310181539 |
-- |
malathy |
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
Classification number |
658.802 |
Item number |
CHE 2012 |
100 1# - MAIN ENTRY--PERSONAL NAME |
Personal name |
Chernev, Alexander. |
9 (RLIN) |
70090 |
245 10 - TITLE STATEMENT |
Title |
Strategic marketing management / |
Statement of responsibility, etc. |
Alexander Chernev. |
250 ## - EDITION STATEMENT |
Edition statement |
7th ed. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. |
Place of publication, distribution, etc. |
[Chicago, Ill.] : |
Name of publisher, distributor, etc. |
Cerebellum Press, |
Date of publication, distribution, etc. |
2012. |
300 ## - PHYSICAL DESCRIPTION |
Extent |
vi, 246 p. : |
Other physical details |
ill. ; |
Dimensions |
27 cm. |
504 ## - BIBLIOGRAPHY, ETC. NOTE |
Bibliography, etc. note |
Includes bibliographical references and index. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Marketing. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Marketing |
General subdivision |
Management. |
9 (RLIN) |
8897 |
920 ## - Programme |
Programme |
SOC : 205520 |
999 ## - SYSTEM CONTROL NUMBERS (KOHA) |
Koha biblionumber |
155051 |
Koha biblioitemnumber |
155051 |