Strategic marketing management / Alexander Chernev.
By: Chernev, Alexander
.
Publisher: [Chicago, Ill.] : Cerebellum Press, 2012Edition: 7th ed.Description: vi, 246 p. : ill. ; 27 cm.ISBN: 9781936572168 (hbk.); 9781936572151 (pbk.).Subject(s): Marketing | Marketing -- ManagementDDC classification: 658.802
| Item type | Current location | Shelf location | Call number | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|---|---|
| Main Collection | Taylor's Library-TU |
Floor 4, Shelf 27, Side 1, TierNo 1, BayNo 1 |
658.802 CHE 2012 (Browse shelf) | Available | SOMAC,37003,03,RA | 5000100381 |
Includes bibliographical references and index.