Dyer, Gillian.
Advertising as communication / Gillian Dyer. - London : Routledge, 1999 - xiv, 230 p. : ill. ; 22 cm. - Studies in culture and communication . - Studies in culture and communication .
Originally published: London ; New York : Methuen, 1982.
Includes bibliographical references (p. 215-226) and index.
0415027810 (pbk.) 9780415027816 (pbk.)
Advertising.
659.1 / DYE 2005
Advertising as communication / Gillian Dyer. - London : Routledge, 1999 - xiv, 230 p. : ill. ; 22 cm. - Studies in culture and communication . - Studies in culture and communication .
Originally published: London ; New York : Methuen, 1982.
Includes bibliographical references (p. 215-226) and index.
0415027810 (pbk.) 9780415027816 (pbk.)
Advertising.
659.1 / DYE 2005