000 -LEADER |
fixed length control field |
00874cam a2200253 a 4500 |
001 - CONTROL NUMBER |
control field |
vtls003252221 |
003 - CONTROL NUMBER IDENTIFIER |
control field |
MY-SjTCS |
005 - DATE AND TIME OF LATEST TRANSACTION |
control field |
20200226115903.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
130529r20051982enka b 001 0 eng |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
0415027810 (pbk.) |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
9780415027816 (pbk.) |
039 #9 - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE] |
Level of rules in bibliographic description |
201307241450 |
Level of effort used to assign nonsubject heading access points |
pushpa |
-- |
201305291622 |
-- |
malathy |
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
Classification number |
659.1 |
Item number |
DYE 2005 |
100 1# - MAIN ENTRY--PERSONAL NAME |
Personal name |
Dyer, Gillian. |
9 (RLIN) |
68625 |
245 10 - TITLE STATEMENT |
Title |
Advertising as communication / |
Statement of responsibility, etc. |
Gillian Dyer. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. |
Place of publication, distribution, etc. |
London : |
Name of publisher, distributor, etc. |
Routledge, |
Date of publication, distribution, etc. |
1999 |
Date of manufacture |
(2005 printing) |
300 ## - PHYSICAL DESCRIPTION |
Extent |
xiv, 230 p. : |
Other physical details |
ill. ; |
Dimensions |
22 cm. |
490 1# - SERIES STATEMENT |
Series statement |
Studies in culture and communication |
500 ## - GENERAL NOTE |
General note |
Originally published: London ; New York : Methuen, 1982. |
504 ## - BIBLIOGRAPHY, ETC. NOTE |
Bibliography, etc. note |
Includes bibliographical references (p. 215-226) and index. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Advertising. |
830 #0 - SERIES ADDED ENTRY--UNIFORM TITLE |
Uniform title |
Studies in culture and communication |
9 (RLIN) |
2584 |
920 ## - Programme |
Programme |
SOD : 198949 |
999 ## - SYSTEM CONTROL NUMBERS (KOHA) |
Koha biblionumber |
155542 |
Koha biblioitemnumber |
155542 |