Shimp, Terence A.
Advertising, promotion, and other aspects of integrated marketing communications / Terence A. Shimp, J. Craig Andrews. - Ninth edition. - xxii, 729 pages : illustrations (some color) ; 29 cm
Previous edition published in 2010.
Includes bibliographical references and indexes.
9781111580216 (hardback) 1111580219 (hardback)
Communication in marketing.
Sales promotion.
Advertising.
Direct marketing.
658.82 / SHI 2013
Advertising, promotion, and other aspects of integrated marketing communications / Terence A. Shimp, J. Craig Andrews. - Ninth edition. - xxii, 729 pages : illustrations (some color) ; 29 cm
Previous edition published in 2010.
Includes bibliographical references and indexes.
9781111580216 (hardback) 1111580219 (hardback)
Communication in marketing.
Sales promotion.
Advertising.
Direct marketing.
658.82 / SHI 2013