Advertising, promotion, and other aspects of integrated marketing communications / Terence A. Shimp, J. Craig Andrews.
By: Shimp, Terence A
.
Contributor(s): Andrews, J. Craig.
Publisher: Mason, Ohio : South-Western, Cengage Learning, [2013]Copyright date: ©2013Edition: Ninth edition.Description: xxii, 729 pages : illustrations (some color) ; 29 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 9781111580216 (hardback); 1111580219 (hardback).Subject(s): Communication in marketing | Sales promotion | Advertising | Direct marketingDDC classification: 658.82
| Item type | Current location | Shelf location | Call number | Copy number | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|---|---|---|
| Main Collection | Taylor's Library-TU |
Floor 4, Shelf 27 , Side 1, TierNo 2, BayNo 4 |
658.82 SHI 2013 (Browse shelf) | 1 | Available | SOMAC,37003,03,RA|TBSxx,34003,03,RA|SOMAC,37003,03,AD|SOMAC,91605,03,AD | 5000153771 | |
| Main Collection | Taylor's Library-TU |
Floor 4, Shelf 27 , Side 1, TierNo 2, BayNo 4 |
658.82 SHI 2013 (Browse shelf) | 1 | Available | TBSxx,34003,03,RA | SOCxx,37003,03,AD | SOCxx,91605,03,AD | SOCxx,37003,03,AD | SOMMx,13607,03,RA | 5000143824 |
Previous edition published in 2010.
Includes bibliographical references and indexes.