000 -LEADER |
fixed length control field |
01278cam a2200361 i 4500 |
001 - CONTROL NUMBER |
control field |
vtls003252962 |
003 - CONTROL NUMBER IDENTIFIER |
control field |
MY-SjTCS |
005 - DATE AND TIME OF LATEST TRANSACTION |
control field |
20200226120013.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
130627t20132013ohua b 001 0 eng d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
9781111580216 (hardback) |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
1111580219 (hardback) |
039 #9 - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE] |
Level of rules in bibliographic description |
201809071407 |
Level of effort used to assign nonsubject heading access points |
VLOAD |
Level of effort used to assign subject headings |
201503121031 |
Level of effort used to assign classification |
shuhada |
Level of effort used to assign subject headings |
201308210751 |
Level of effort used to assign classification |
pushpa |
Level of effort used to assign subject headings |
201308191429 |
Level of effort used to assign classification |
izani |
-- |
201306271448 |
-- |
malathy |
040 ## - CATALOGING SOURCE |
Description conventions |
rda |
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
Classification number |
658.82 |
Item number |
SHI 2013 |
100 1# - MAIN ENTRY--PERSONAL NAME |
Personal name |
Shimp, Terence A. |
9 (RLIN) |
8542 |
245 10 - TITLE STATEMENT |
Title |
Advertising, promotion, and other aspects of integrated marketing communications / |
Statement of responsibility, etc. |
Terence A. Shimp, J. Craig Andrews. |
250 ## - EDITION STATEMENT |
Edition statement |
Ninth edition. |
264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
Place of production, publication, distribution, manufacture |
Mason, Ohio : |
Name of producer, publisher, distributor, manufacturer |
South-Western, Cengage Learning, |
Date of production, publication, distribution, manufacture, or copyright notice |
[2013] |
264 #4 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
Date of production, publication, distribution, manufacture, or copyright notice |
©2013 |
300 ## - PHYSICAL DESCRIPTION |
Extent |
xxii, 729 pages : |
Other physical details |
illustrations (some color) ; |
Dimensions |
29 cm |
336 ## - CONTENT TYPE |
Content type term |
text |
Source |
rdacontent |
337 ## - MEDIA TYPE |
Media type term |
unmediated |
Source |
rdamedia |
338 ## - CARRIER TYPE |
Carrier type term |
volume |
Source |
rdacarrier |
500 ## - GENERAL NOTE |
General note |
Previous edition published in 2010. |
504 ## - BIBLIOGRAPHY, ETC. NOTE |
Bibliography, etc. note |
Includes bibliographical references and indexes. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Communication in marketing. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Sales promotion. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Advertising. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Direct marketing. |
700 1# - ADDED ENTRY--PERSONAL NAME |
Personal name |
Andrews, J. Craig. |
9 (RLIN) |
69035 |
920 ## - Programme |
Programme |
UWE : 200683 |
921 ## - Programme |
Programme |
SOC : 214951 |
999 ## - SYSTEM CONTROL NUMBERS (KOHA) |
Koha biblionumber |
157345 |
Koha biblioitemnumber |
157345 |