Smith, P. R. 1957-
Marketing communications : an integrated approach / P. R. Smith - London : Kogan Page, 1995 printing - 403 p. ; 24 cm.
Reprinted with revisions in 1995
0749407751 (pbk)
Marketing literature.
Marketing.
658.8 / SMI
Marketing communications : an integrated approach / P. R. Smith - London : Kogan Page, 1995 printing - 403 p. ; 24 cm.
Reprinted with revisions in 1995
0749407751 (pbk)
Marketing literature.
Marketing.
658.8 / SMI