| 000 -LEADER |
|---|
| fixed length control field |
00811cam a2200241 a 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
vtls000888160 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
MY-SjTCS |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20200226120805.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
110218s1995 enk 001 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0749407751 (pbk) |
| 039 #9 - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE] |
|---|
| Level of rules in bibliographic description |
201205140834 |
| Level of effort used to assign nonsubject heading access points |
pushpa |
| Level of effort used to assign subject headings |
201102181448 |
| Level of effort used to assign classification |
VLOAD |
| Level of effort used to assign subject headings |
200703071150 |
| Level of effort used to assign classification |
chon ling |
| Level of effort used to assign subject headings |
200703071149 |
| Level of effort used to assign classification |
chon ling |
| -- |
200407271837 |
| -- |
VLOAD |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.8 |
| Item number |
SMI |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Smith, P. R. |
| Fuller form of name |
(Paul Russell), |
| Dates associated with a name |
1957- |
| 9 (RLIN) |
18762 |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Marketing communications : |
| Remainder of title |
an integrated approach / |
| Statement of responsibility, etc. |
P. R. Smith |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
London : |
| Name of publisher, distributor, etc. |
Kogan Page, |
| Date of publication, distribution, etc. |
1995 printing |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
403 p. ; |
| Dimensions |
24 cm. |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Reprinted with revisions in 1995 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Marketing literature. |
| 9 (RLIN) |
87926 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Marketing. |
| 920 ## - Programme |
|---|
| Programme |
AUDP : 53551 |
| 921 ## - Programme |
|---|
| Programme |
SHT : 620548 |
| 922 ## - Programme |
|---|
| Programme |
ADTP : 96789 |
| 999 ## - SYSTEM CONTROL NUMBERS (KOHA) |
|---|
| Koha biblionumber |
170695 |
| Koha biblioitemnumber |
170695 |
