Kinnear, Thomas C., 1943-
Marketing research : an applied approach / Thomas C. Kinnear, James R. Taylor. - 5th ed., Int. ed. - N.Y. : McGraw-Hill, c1996. - xxii , 888 p. ; 23 cm. - McGraw-Hill series in marketing .
In back pocket : 1 computer disk (3 1/2 in.)
Instructor's manual to accompany Marketing research :
0071144188
Marketing--Management.
Marketing research.
658.83 / KIN
Marketing research : an applied approach / Thomas C. Kinnear, James R. Taylor. - 5th ed., Int. ed. - N.Y. : McGraw-Hill, c1996. - xxii , 888 p. ; 23 cm. - McGraw-Hill series in marketing .
In back pocket : 1 computer disk (3 1/2 in.)
Instructor's manual to accompany Marketing research :
0071144188
Marketing--Management.
Marketing research.
658.83 / KIN