Kotler, Philip.
Kotler on marketing / Philip Kotler - New York : The Free Press, c1999 - xiv, 255 p. ; 24 cm.
Part one: Strategic marketing. - Part two: Tactical marketing. - Part three: Administrative marketing. - Part four: Transformational marketing.
0684860473 (pbk.) 9780684860473 (pbk.)
Marketing
658.8 / KOT
Kotler on marketing / Philip Kotler - New York : The Free Press, c1999 - xiv, 255 p. ; 24 cm.
Part one: Strategic marketing. - Part two: Tactical marketing. - Part three: Administrative marketing. - Part four: Transformational marketing.
0684860473 (pbk.) 9780684860473 (pbk.)
Marketing
658.8 / KOT