000 -LEADER |
fixed length control field |
00868nam a2200241 4500 |
001 - CONTROL NUMBER |
control field |
vtls001744560 |
003 - CONTROL NUMBER IDENTIFIER |
control field |
MY-SjTCS |
005 - DATE AND TIME OF LATEST TRANSACTION |
control field |
20200226121222.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
110218t1999 nyu 00 eng |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
0684860473 (pbk.) |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
9780684860473 (pbk.) |
039 #9 - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE] |
Level of rules in bibliographic description |
201908271258 |
Level of effort used to assign nonsubject heading access points |
ummi |
Level of effort used to assign subject headings |
201102181433 |
Level of effort used to assign classification |
VLOAD |
Level of effort used to assign subject headings |
201002031347 |
Level of effort used to assign classification |
radtha |
Level of effort used to assign subject headings |
201002031042 |
Level of effort used to assign classification |
radtha |
-- |
200407271909 |
-- |
VLOAD |
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
Classification number |
658.8 |
Item number |
KOT |
100 1# - MAIN ENTRY--PERSONAL NAME |
Personal name |
Kotler, Philip. |
9 (RLIN) |
1220 |
245 10 - TITLE STATEMENT |
Title |
Kotler on marketing / |
Statement of responsibility, etc. |
Philip Kotler |
260 ## - PUBLICATION, DISTRIBUTION, ETC. |
Place of publication, distribution, etc. |
New York : |
Name of publisher, distributor, etc. |
The Free Press, |
Date of publication, distribution, etc. |
c1999 |
300 ## - PHYSICAL DESCRIPTION |
Extent |
xiv, 255 p. ; |
Dimensions |
24 cm. |
505 2# - FORMATTED CONTENTS NOTE |
Formatted contents note |
Part one: Strategic marketing. - Part two: Tactical marketing. - Part three: Administrative marketing. - Part four: Transformational marketing. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Marketing |
920 ## - Programme |
Programme |
GEN : 101099 |
921 ## - Programme |
Programme |
TCHT : 621907, 622427 |
922 ## - Programme |
Programme |
GEN : 141207 |
999 ## - SYSTEM CONTROL NUMBERS (KOHA) |
Koha biblionumber |
178849 |
Koha biblioitemnumber |
178849 |
952 ## - LOCATION AND ITEM INFORMATION (KOHA) |
-- |
7102:20141013 |