Kotler, Philip.
Principles of marketing : activebook version 1.0 / Philip Kotler, Gary Armstrong. - Upper Saddle River, NJ : Prentice Hall, c2001 - xvii, 523 p. : ill. (some col.) ; 28 cm.
Includes bibliographical references and indexes.
0130648531
Marketing.
658.8 / KOT
Principles of marketing : activebook version 1.0 / Philip Kotler, Gary Armstrong. - Upper Saddle River, NJ : Prentice Hall, c2001 - xvii, 523 p. : ill. (some col.) ; 28 cm.
Includes bibliographical references and indexes.
0130648531
Marketing.
658.8 / KOT