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Persuasion in advertising /

O'Shaughnessy, John.

Persuasion in advertising / [by] John O'Shaughnessy & Nicholas Jackson O'Shaughnessy. - New York : Routledge, c2004. - xi, 220 p. : ill. ; 24 cm.

Includes bibliographical references and index.

ISBN: 9780415322249 (pbk.) 0415322243 (pbk)

Subjects--Topical Terms:
Advertising--Psychological aspects.
Persuasion (Psychology)

Dewey Class. No.: 659.1019 / OSH

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