| 000 -LEADER |
|---|
| fixed length control field |
00952cam a2200253 a 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
vtls003018705 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
MY-SjTCS |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20200306154736.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
110218s2004 nyua b 001 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780415322249 (pbk.) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0415322243 (pbk) |
| 039 #9 - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE] |
|---|
| Level of rules in bibliographic description |
201905231208 |
| Level of effort used to assign nonsubject heading access points |
shuhada |
| Level of effort used to assign subject headings |
201111141755 |
| Level of effort used to assign classification |
muhammad_fadzli |
| Level of effort used to assign subject headings |
201111141753 |
| Level of effort used to assign classification |
muhammad_fadzli |
| Level of effort used to assign subject headings |
201102181339 |
| Level of effort used to assign classification |
VLOAD |
| -- |
200409281706 |
| -- |
patrick |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
659.1019 |
| Item number |
OSH |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
O'Shaughnessy, John. |
| 9 (RLIN) |
17705 |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Persuasion in advertising / |
| Statement of responsibility, etc. |
[by] John O'Shaughnessy & Nicholas Jackson O'Shaughnessy. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
New York : |
| Name of publisher, distributor, etc. |
Routledge, |
| Date of publication, distribution, etc. |
c2004. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xi, 220 p. : |
| Other physical details |
ill. ; |
| Dimensions |
24 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references and index. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Advertising |
| General subdivision |
Psychological aspects. |
| 9 (RLIN) |
28329 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Persuasion (Psychology) |
| 9 (RLIN) |
7108 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
O'Shaughnessy, Nicholas J., |
| Dates associated with a name |
1954- |
| 9 (RLIN) |
216268 |
| 920 ## - Programme |
|---|
| Programme |
ADP : 96577 |
| 921 ## - Programme |
|---|
| Programme |
SOC : 171035 |
| 999 ## - SYSTEM CONTROL NUMBERS (KOHA) |
|---|
| Koha biblionumber |
32263 |
| Koha biblioitemnumber |
32263 |
