Persuasion in advertising / [by] John O'Shaughnessy & Nicholas Jackson O'Shaughnessy.
By: O'Shaughnessy, John
.
Contributor(s): O'Shaughnessy, Nicholas J.
Publisher: New York : Routledge, c2004Description: xi, 220 p. : ill. ; 24 cm.ISBN: 9780415322249 (pbk.); 0415322243 (pbk).Subject(s): Advertising -- Psychological aspects | Persuasion (Psychology)DDC classification: 659.1019
| Item type | Current location | Shelf location | Call number | Copy number | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|---|---|---|
| Main Collection | Taylor's Library-TU |
Floor 4, Shelf 27 , Side 2, TierNo 5, BayNo 7 |
659.1019 OSH 2004 (Browse shelf) | 1 | Available | SOMAC,37000,03,RA | SLASx,05000,03,CL | SOMAC,37001,03,AD | SOMAC,91602,03,RM | 5000123184 | |
| Main Collection | Taylor's Library-TU |
Floor 4, Shelf 27 , Side 2, TierNo 5, BayNo 7 |
659.1019 OSH (Browse shelf) | 1 | Available | SLASx,05000,03,CL | SOCxx,37000,03,RA | SOCxx,37001,03,AD | SOCxx,91602,03,RM | 5000017996 |
Includes bibliographical references and index.