Blanchard, Kenneth H.

Customer mania! : it's never too late to build a customer-focused company / Ken Blanchard, Jim Ballard, Fred Finch. - New York : Free Press, c2004. - x, 195 p. : ill. ; 23 cm.

Pt. I. The do-over. - 1. Yum! Meets the one minute manager. - 2. A brief history of yum! brands. - Pt. II. How to build a customer-focused company the right way. - The four steps. - 3. Step one: Set your sights on the right target. - 4. Step two: Treat your customers the right way. - 5. Step three: Treat your people the right. - 6. Step four: Have the right kind of leadership. - Pt. III. Next steps. - 7. The high hurdle: cracking the code on customer mania. - 8. It's your choice: The yum! door or the dumb door?. - Acknowledgements.

0743270282 (alk. paper)


Customer services--Management

658.812 / BLA