Patten, Dave.
Successful marketing for the small business / Dave Patten. - 5th ed. - London : Kogan Page, 2001. - xv, 269 p. : ill. ; 24 cm. - Business enterprise guide .
Previous ed.: 1998. At head of title: the Sunday Times. "Recommended by Institute of Directors."
Preface. - 1. What is marketing?. - 2. Market research. - 3. The Internet. - 4. Advertising. - 5. Direct response marketing. - 5. Direct response marketing. - 6. Public relations. - 7. Selling ans sales promotion. - 8. Exhibitions and shows. - 9. Starting in exports. - 10. New products: innovation, patents, licensing and design. - Index. - Index of advertisers.
0749435240
Small business marketing.
Small business--Great Britain.
Marketing--Management--Great Britain.
658.8 / PAT
Successful marketing for the small business / Dave Patten. - 5th ed. - London : Kogan Page, 2001. - xv, 269 p. : ill. ; 24 cm. - Business enterprise guide .
Previous ed.: 1998. At head of title: the Sunday Times. "Recommended by Institute of Directors."
Preface. - 1. What is marketing?. - 2. Market research. - 3. The Internet. - 4. Advertising. - 5. Direct response marketing. - 5. Direct response marketing. - 6. Public relations. - 7. Selling ans sales promotion. - 8. Exhibitions and shows. - 9. Starting in exports. - 10. New products: innovation, patents, licensing and design. - Index. - Index of advertisers.
0749435240
Small business marketing.
Small business--Great Britain.
Marketing--Management--Great Britain.
658.8 / PAT