Taylor's Library

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Successful marketing for the small business / Dave Patten.

By: Patten, Dave.
Contributor(s): Institute of Directors.
Series: Business enterprise guide. Publisher: London : Kogan Page, 2001Edition: 5th ed.Description: xv, 269 p. : ill. ; 24 cm.ISBN: 0749435240.Subject(s): Small business marketing | Small business -- Great Britain | Marketing -- Management -- Great BritainDDC classification: 658.8
Contents:
Preface. - 1. What is marketing?. - 2. Market research. - 3. The Internet. - 4. Advertising. - 5. Direct response marketing. - 5. Direct response marketing. - 6. Public relations. - 7. Selling ans sales promotion. - 8. Exhibitions and shows. - 9. Starting in exports. - 10. New products: innovation, patents, licensing and design. - Index. - Index of advertisers.
Item type Current location Shelf location Call number Copy number Status Notes Date due Barcode
Main Collection Taylor's Library-TU

Floor 4, Shelf 26 , Side 2, TierNo 5, BayNo 6

 658.8 PAT (Browse shelf) 1 Available SOMAC,37003,03,CL 5000026988

Previous ed.: 1998.

At head of title: the Sunday Times.

"Recommended by Institute of Directors."

Preface. - 1. What is marketing?. - 2. Market research. - 3. The Internet. - 4. Advertising. - 5. Direct response marketing. - 5. Direct response marketing. - 6. Public relations. - 7. Selling ans sales promotion. - 8. Exhibitions and shows. - 9. Starting in exports. - 10. New products: innovation, patents, licensing and design. - Index. - Index of advertisers.