| 000 -LEADER |
|---|
| fixed length control field |
01390cam a2200301 a 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
vtls003022688 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
MY-SjTCS |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20200306162809.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
110218s2001 enka 001 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0749435240 |
| 039 #9 - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE] |
|---|
| Level of rules in bibliographic description |
201102181449 |
| Level of effort used to assign nonsubject heading access points |
VLOAD |
| Level of effort used to assign subject headings |
200507071029 |
| Level of effort used to assign classification |
malathy |
| Level of effort used to assign subject headings |
200507021449 |
| Level of effort used to assign classification |
kusuma |
| -- |
200506221413 |
| -- |
malathy |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.8 |
| Item number |
PAT |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Patten, Dave. |
| 9 (RLIN) |
19524 |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Successful marketing for the small business / |
| Statement of responsibility, etc. |
Dave Patten. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
5th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
London : |
| Name of publisher, distributor, etc. |
Kogan Page, |
| Date of publication, distribution, etc. |
2001. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xv, 269 p. : |
| Other physical details |
ill. ; |
| Dimensions |
24 cm. |
| 440 #0 - SERIES STATEMENT/ADDED ENTRY--TITLE |
|---|
| Title |
Business enterprise guide |
| 9 (RLIN) |
219318 |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Previous ed.: 1998. |
| 500 ## - GENERAL NOTE |
|---|
| General note |
At head of title: the Sunday Times. |
| 500 ## - GENERAL NOTE |
|---|
| General note |
"Recommended by Institute of Directors." |
| 505 ## - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Preface. - 1. What is marketing?. - 2. Market research. - 3. The Internet. - 4. Advertising. - 5. Direct response marketing. - 5. Direct response marketing. - 6. Public relations. - 7. Selling ans sales promotion. - 8. Exhibitions and shows. - 9. Starting in exports. - 10. New products: innovation, patents, licensing and design. - Index. - Index of advertisers. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Small business marketing. |
| 9 (RLIN) |
71762 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Small business |
| Geographic subdivision |
Great Britain. |
| 9 (RLIN) |
19710 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Marketing |
| General subdivision |
Management |
| Geographic subdivision |
Great Britain. |
| 9 (RLIN) |
221862 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Institute of Directors. |
| 9 (RLIN) |
221863 |
| 920 ## - Programme |
|---|
| Programme |
MCS(USM): 202252 |
| 999 ## - SYSTEM CONTROL NUMBERS (KOHA) |
|---|
| Koha biblionumber |
36465 |
| Koha biblioitemnumber |
36465 |
