Marketing : core concepts & applications /
Marketing : core concepts and applications
William M. Pride ... [et al.]
- Asia-Pacific edition.
- Milton, Qld. : John Wiley, 2006 [i.e. 2005]
- xxiii, 519 p. : col. ill. ; 26 cm. + 1 CD-ROM (4 3/4 in.)
Includes bibliographical references and index.
Accompanied by 1 CD-ROM: Wiley myTutes to accompany marketing : core concepts & applications.
System requirements: Contains MP3 audio files for the revision of key marketing concepts on your iPod, mobile phone, or computer.
0470807180 (pbk.)
Marketing--Textbooks.
658.8 / MAR
Includes bibliographical references and index.
Accompanied by 1 CD-ROM: Wiley myTutes to accompany marketing : core concepts & applications.
System requirements: Contains MP3 audio files for the revision of key marketing concepts on your iPod, mobile phone, or computer.
0470807180 (pbk.)
Marketing--Textbooks.
658.8 / MAR