Marketing : core concepts & applications / William M. Pride ... [et al.]
Contributor(s): Pride, William M
.
Publisher: Milton, Qld. : John Wiley, 2006 [i.e. 2005]Edition: Asia-Pacific edition.Description: xxiii, 519 p. : col. ill. ; 26 cm. + 1 CD-ROM (4 3/4 in.).ISBN: 0470807180 (pbk.).Other title: Marketing : core concepts and applications.Subject(s): Marketing -- TextbooksDDC classification: 658.8
| Item type | Current location | Shelf location | Call number | Copy number | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|---|---|---|
| Accompanying Material (Media Resource) | Taylor's Library-TU | 658.8 MAR (Browse shelf) | 1 | Available | GENLS,GENLS,03,GR | 1000513943 | ||
| Main Collection | Taylor's Library-TU |
Floor 4, Shelf 26 , Side 2, TierNo 5, BayNo 5 |
658.8 MAR (Browse shelf) | 1 | Available | GENLS,GENLS,03,GR | 5000014067 | |
| Accompanying Material (Media Resource) | Taylor's Library-TU | 658.8 MAR (Browse shelf) | 1 | Available | GENLS,GENLS,03,GR | 1000513942 | ||
| Main Collection | Taylor's Library-TU |
Floor 4, Shelf 26 , Side 2, TierNo 4, BayNo 6 |
658.8 MAR (Browse shelf) | 1 | Available | GENLS,GENLS,03,GR | 5000014365 |
Includes bibliographical references and index.
Accompanied by 1 CD-ROM: Wiley myTutes to accompany marketing : core concepts & applications.
System requirements: Contains MP3 audio files for the revision of key marketing concepts on your iPod, mobile phone, or computer.