| 000 -LEADER |
|---|
| fixed length control field |
01236cam a2200265 a 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
vtls003031240 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
MY-SjTCS |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20200306162857.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
110218s2005 qeaa b 001 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0470807180 (pbk.) |
| 039 #9 - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE] |
|---|
| Level of rules in bibliographic description |
201209031715 |
| Level of effort used to assign nonsubject heading access points |
izani |
| Level of effort used to assign subject headings |
201102181352 |
| Level of effort used to assign classification |
VLOAD |
| Level of effort used to assign subject headings |
200811241805 |
| Level of effort used to assign classification |
VLOAD |
| -- |
200610141204 |
| -- |
chon ling |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.8 |
| Item number |
MAR |
| 245 00 - TITLE STATEMENT |
|---|
| Title |
Marketing : |
| Remainder of title |
core concepts & applications / |
| Statement of responsibility, etc. |
William M. Pride ... [et al.] |
| 246 33 - VARYING FORM OF TITLE |
|---|
| Title proper/short title |
Marketing : |
| Remainder of title |
core concepts and applications |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
Asia-Pacific edition. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
Milton, Qld. : |
| Name of publisher, distributor, etc. |
John Wiley, |
| Date of publication, distribution, etc. |
2006 [i.e. 2005] |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xxiii, 519 p. : |
| Other physical details |
col. ill. ; |
| Dimensions |
26 cm. + |
| Accompanying material |
1 CD-ROM (4 3/4 in.) |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references and index. |
| 525 ## - SUPPLEMENT NOTE |
|---|
| Supplement note |
Accompanied by 1 CD-ROM: Wiley myTutes to accompany marketing : core concepts & applications. |
| 538 ## - SYSTEM DETAILS NOTE |
|---|
| System details note |
System requirements: Contains MP3 audio files for the revision of key marketing concepts on your iPod, mobile phone, or computer. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Marketing |
| Form subdivision |
Textbooks. |
| 9 (RLIN) |
223241 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Pride, William M., |
| Dates associated with a name |
1942- |
| 9 (RLIN) |
74976 |
| 740 0# - ADDED ENTRY--UNCONTROLLED RELATED/ANALYTICAL TITLE |
|---|
| Uncontrolled related/analytical title |
Wiley myTutes to accompany marketing : core concepts & applications. |
| 920 ## - Programme |
|---|
| Programme |
GENLS : 182047, CDR000880, 182048, CDR000881 |
| 999 ## - SYSTEM CONTROL NUMBERS (KOHA) |
|---|
| Koha biblionumber |
37174 |
| Koha biblioitemnumber |
37174 |
