Bivins, Thomas H. 1947-
Mixed media : moral distinctions in advertising, public relations, and journalism / Thomas H. Bivins. - Mahwah, N.J. : L. Erlbaum Associates, c2004. - xii, 229 p. : ill. ; 23 cm.
Includes bibliographical references (p. 222-224) and indexes.
Introduction - 1. What makes an ethical issues -2. Moral claimants, obligation, and social responsibility - 3. The media and professionalism - 4. Ethical theory - 5. To tell the truth - 6. Avoiding harm - 7. A checklist for ethical decision making.
0805842578
Mass media--Moral and ethical aspects
175 / BIV
Mixed media : moral distinctions in advertising, public relations, and journalism / Thomas H. Bivins. - Mahwah, N.J. : L. Erlbaum Associates, c2004. - xii, 229 p. : ill. ; 23 cm.
Includes bibliographical references (p. 222-224) and indexes.
Introduction - 1. What makes an ethical issues -2. Moral claimants, obligation, and social responsibility - 3. The media and professionalism - 4. Ethical theory - 5. To tell the truth - 6. Avoiding harm - 7. A checklist for ethical decision making.
0805842578
Mass media--Moral and ethical aspects
175 / BIV