| 000 -LEADER |
|---|
| fixed length control field |
01049cam a2200217 a 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
vtls003026027 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
MY-SjTCS |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20200226104550.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
110218s2004 njua b 001 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0805842578 |
| 039 #9 - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE] |
|---|
| Level of rules in bibliographic description |
201102181508 |
| Level of effort used to assign nonsubject heading access points |
VLOAD |
| Level of effort used to assign subject headings |
200602100933 |
| Level of effort used to assign classification |
pushpa |
| -- |
200602070920 |
| -- |
fadilah |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
175 |
| Item number |
BIV |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Bivins, Thomas H. |
| Fuller form of name |
(Thomas Harvey), |
| Dates associated with a name |
1947- |
| 9 (RLIN) |
13997 |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Mixed media : |
| Remainder of title |
moral distinctions in advertising, public relations, and journalism / |
| Statement of responsibility, etc. |
Thomas H. Bivins. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
Mahwah, N.J. : |
| Name of publisher, distributor, etc. |
L. Erlbaum Associates, |
| Date of publication, distribution, etc. |
c2004. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xii, 229 p. : |
| Other physical details |
ill. ; |
| Dimensions |
23 cm. |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Includes bibliographical references (p. 222-224) and indexes. |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Introduction - 1. What makes an ethical issues -2. Moral claimants, obligation, and social responsibility - 3. The media and professionalism - 4. Ethical theory - 5. To tell the truth - 6. Avoiding harm - 7. A checklist for ethical decision making. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Mass media |
| General subdivision |
Moral and ethical aspects |
| 9 (RLIN) |
10455 |
| 920 ## - Programme |
|---|
| Programme |
MCS(USM): 202610 |
| 999 ## - SYSTEM CONTROL NUMBERS (KOHA) |
|---|
| Koha biblionumber |
40176 |
| Koha biblioitemnumber |
40176 |
