Olins, Wally.

Wally Olins : the brand handbook / Wally Olins. - London : Thames & Hudson, 2010. - 112 p. : ill. (chiefly col.) ; 23 cm.

Includes index.

9780500514085 (hbk.)


Branding (Marketing)
Brand name products--Management.

658.827 / OLI 2010