000 -LEADER |
fixed length control field |
00719cam a2200217 a 4500 |
001 - CONTROL NUMBER |
control field |
vtls003254539 |
003 - CONTROL NUMBER IDENTIFIER |
control field |
MY-SjTCS |
005 - DATE AND TIME OF LATEST TRANSACTION |
control field |
20200306163420.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
131004r20102008enka 001 0 eng d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
9780500514085 (hbk.) |
039 #9 - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE] |
Level of rules in bibliographic description |
201311141621 |
Level of effort used to assign nonsubject heading access points |
shuhada |
Level of effort used to assign subject headings |
201311141617 |
Level of effort used to assign classification |
shuhada |
-- |
201310041317 |
-- |
malathy |
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
Classification number |
658.827 |
Item number |
OLI 2010 |
100 1# - MAIN ENTRY--PERSONAL NAME |
Personal name |
Olins, Wally. |
9 (RLIN) |
53674 |
245 10 - TITLE STATEMENT |
Title |
Wally Olins : |
Remainder of title |
the brand handbook / |
Statement of responsibility, etc. |
Wally Olins. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. |
Place of publication, distribution, etc. |
London : |
Name of publisher, distributor, etc. |
Thames & Hudson, |
Date of publication, distribution, etc. |
2010. |
300 ## - PHYSICAL DESCRIPTION |
Extent |
112 p. : |
Other physical details |
ill. (chiefly col.) ; |
Dimensions |
23 cm. |
500 ## - GENERAL NOTE |
General note |
Includes index. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Branding (Marketing) |
9 (RLIN) |
233066 |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Brand name products |
General subdivision |
Management. |
9 (RLIN) |
31679 |
920 ## - Programme |
Programme |
SOD : 204373, 204374 |
999 ## - SYSTEM CONTROL NUMBERS (KOHA) |
Koha biblionumber |
42007 |
Koha biblioitemnumber |
42007 |