Zikmund, William G.
Essentials of marketing research / William G. Zikmund, Barry J. Babin. - 4th ed. - Australia : South-Western/Cengage Learning, c2010. - xix, 436 p. : col. ill. ; 28 cm.
Includes bibliographical references and index.
9781439080900 (pbk. : Int. ed.) 1439080909 (pbk. : Int. ed.)
Marketing research.
658.83 / ZIK 2010
Essentials of marketing research / William G. Zikmund, Barry J. Babin. - 4th ed. - Australia : South-Western/Cengage Learning, c2010. - xix, 436 p. : col. ill. ; 28 cm.
Includes bibliographical references and index.
9781439080900 (pbk. : Int. ed.) 1439080909 (pbk. : Int. ed.)
Marketing research.
658.83 / ZIK 2010