000 -LEADER |
fixed length control field |
00863cam a2200241 a 4500 |
001 - CONTROL NUMBER |
control field |
vtls003212868 |
003 - CONTROL NUMBER IDENTIFIER |
control field |
MY-SjTCS |
005 - DATE AND TIME OF LATEST TRANSACTION |
control field |
20200306164538.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
110218s2010 at a b 001 0 eng d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
9781439080900 (pbk. : Int. ed.) |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
1439080909 (pbk. : Int. ed.) |
039 #9 - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE] |
Level of rules in bibliographic description |
201103080949 |
Level of effort used to assign nonsubject heading access points |
shuhada |
Level of effort used to assign subject headings |
201103080947 |
Level of effort used to assign classification |
shuhada |
Level of effort used to assign subject headings |
201102181804 |
Level of effort used to assign classification |
VLOAD |
-- |
201011230929 |
-- |
haizir |
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
Classification number |
658.83 |
Item number |
ZIK 2010 |
100 1# - MAIN ENTRY--PERSONAL NAME |
Personal name |
Zikmund, William G. |
9 (RLIN) |
2774 |
245 10 - TITLE STATEMENT |
Title |
Essentials of marketing research / |
Statement of responsibility, etc. |
William G. Zikmund, Barry J. Babin. |
250 ## - EDITION STATEMENT |
Edition statement |
4th ed. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. |
Place of publication, distribution, etc. |
Australia : |
Name of publisher, distributor, etc. |
South-Western/Cengage Learning, |
Date of publication, distribution, etc. |
c2010. |
300 ## - PHYSICAL DESCRIPTION |
Extent |
xix, 436 p. : |
Other physical details |
col. ill. ; |
Dimensions |
28 cm. |
504 ## - BIBLIOGRAPHY, ETC. NOTE |
Bibliography, etc. note |
Includes bibliographical references and index. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Marketing research. |
9 (RLIN) |
254139 |
700 1# - ADDED ENTRY--PERSONAL NAME |
Personal name |
Babin, Barry J. |
9 (RLIN) |
25890 |
920 ## - Programme |
Programme |
DIB : 155270 |
999 ## - SYSTEM CONTROL NUMBERS (KOHA) |
Koha biblionumber |
50499 |
Koha biblioitemnumber |
50499 |